News & Insights

In today's digital world, where businesses are increasingly reliant on technology, a fundamental question often remains unanswered: Who owns the code that drives your business? Many entrepreneurs and business owners are unaware that, in many cases, they are merely users of a platform — and therefore do not have full control over their own code. Yet this knowledge is crucial, as ownership of the code provides freedom and security.

Dependency on Providers

Lack of control over the code can become problematic, particularly when it comes to modifications or switching to another service provider. You then become dependent on your provider's decisions and have no way to advance your shop as you wish.

In the digital landscape of our times, many entrepreneurs rely on third-party integrations to operate their online shops efficiently. While these external services offer tangible benefits, they also come with significant risks. Dependency means risk — and this is especially true in the world of e-commerce.

The Risks of External Integrations

How dependent is your shop on these services? An integration should complement your system, not dominate it. The reality often looks different: when external providers suddenly increase prices, limit features, or even fail altogether, you find yourself under pressure in the truest sense. The consequences can be severe — from revenue losses to a loss of trust among your customers.

In the dynamic world of e-commerce, flexibility is crucial. When third-party providers dictate the features and design of your shop, you risk losing control and, consequently, the ability to respond quickly to market demands. Trust in your provider is important, but maintaining control over your own system is essential.

The Downside of Many Platforms

Numerous platforms offer user-friendly interfaces that simplify daily tasks. However, they often take away important decisions that can be critical to your business's success. This can lead to frustration and hinder your development when the platform is unable to adapt to your needs.

Many companies face a frequently overlooked reality: the long-term costs of maintaining and operating a website or webshop. They often underestimate how quickly these costs can exceed initial expectations. The consequences can be severe — from financial strain to inefficient operations.

High maintenance costs can result from various factors.

Inefficient structures, missed updates, or dependencies on third parties are common cost drivers. Often, the extent of these costs becomes apparent only when acute problems arise, and by then, it's usually too late to respond in a timely manner.

Technical debt does not arise because someone is doing poor work. It emerges because priorities are set — often pragmatically, sometimes under time pressure, and rarely sustainably. Just like financial debt, as long as you don't actively repay it, it will eventually become overwhelming.