Brand management? It used to work – but not scalable
Fragmented files, scattered assets, unclear responsibilities: the ZDF Brand Guide was created out of the need to think brand management in a structured, accessible, and scalable way – beyond PDFs and file repositories.

Search chaos? Replaced by structure
Design guidelines, colors, logos, templates: once hard to find, now centrally consolidated. For editorial teams, agencies, and partners – everything where it’s needed. Access clearly regulated, content consistently maintained.

Rights confusion? Systematically solved
Who is allowed to see what? Often unclear before. Now, finely tuned rights management ensures security and transparency – internally and externally. This keeps the brand coherent, regardless of the channel.

Performance drop? Not with us
High traffic, mobile usage, distributed teams – the platform was built to perform. Fast, stable, scalable. Anytime, anywhere.