Projekt

ZDF Digital

  • Secteur industriel

    Media Production

  • Technologie

    Ruby On Rails / Alchemy / JS

  • Services

    Development

From static guidelines to living platform

Brand management? Worked—but not at scale
Fragmented files, scattered assets, unclear ownership: The ZDF Brand Guide emerged from the need to manage brand guidelines in a structured, accessible, scalable way—beyond PDFs and file servers.

Search chaos? Replaced with structure
Design specs, colors, logos, templates: previously hard to find, now centrally organized. For editorial teams, agencies, and partners—everything accessible where they need it. Access clearly controlled, content consistently maintained.

Permission confusion? Systematically solved
Who sees what? Previously unclear. Now granular access control ensures security and oversight—internally and externally. The brand stays consistent across all channels.

Performance issues? Not anymore
High traffic, mobile usage, distributed teams—the platform was built to perform. Fast, stable, scalable. Regardless of location or device.

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What our client says

“The user interface is intuitive and user-friendly, which made it easy for our team to get started. We especially appreciate the flexible customization options that allow us to design our homepage according to our ideas.”

Eva-Maria Capota
Head of Digital
ZDF Digital

What we built

Our solutions

Award-winning UX

Gold at the German Brand Award. First place at Eyes & Ears.

The ZDF Brand Guide proves: even complex brand systems are intuitive to navigate—clear, precise, visually compelling.

Indesign

Infrastructure that performs

Heavy traffic?

No problem. The architecture is built to stay fast under any load—stable, responsive, bulletproof.

Schnittstellen

Centralized brand hub

Design guidelines, logos, templates, assets—all in one place.

Structured, searchable, always current. For everyone working with the brand—internal teams and external partners.

Nutzerverwaltung

Precise access control

Access by role, not by chance.

Who can access and use what is clearly defined—granular, secure, scalable.

How to reach us

Don’t wait, get in touch directly.

We’re just a call, an email, or a click away and happy to talk about cases, the CMS, solutions, and “the latest trends in e-commerce and storytelling.”